This weeks Which Test Won surprised me—I got is one wrong: "Do Happy, Smiling People Convince More PPC-Driven Traffic to Stick Around & Shop for Awhile?"
(Leave the) Happy people (out)?
404 test. Why visitors spent more?
Reducing bounce rate can be a challenge. On Ann Holland’s site: whichtestwon.com/404 an insightful test was done with a 404-error page. The resulting winner showed that: “visitors stayed on the site after seeing that image, spent an average of 73.62% more money!” Ecommerce 404 Page Test But why? What else can I learn from this experiment? [...] Read more »
What are you looking at?
It takes 50 milliseconds (1/20th of a second) to make a first imppression! What happens in that time? How can you measure that? And having done so, learn from the findings. First impressions make all the difference when visiting a web site. The layout and design of a page are critical to the successful realization [...] Read more »
