Nathaniel Stott: Home > Blog > Archives for Conversion

(Leave the) Happy people (out)?

Written by on July 22, 2010

This weeks Which Test Won surprised me—I got is one wrong: "Do Happy, Smiling People Convince More PPC-Driven Traffic to Stick Around & Shop for Awhile?"

A/B Test - PPC traffic

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Design, Optimizer, Test, Usability, Web Design - Tags: , , , ,

Conversion & Usability testing

Written by on June 5, 2010

Conversion & Usability Test

Which Test Won this week is more of a Conversion and Usability Test—Long vs Short Copy. A great example of something you just have to test.

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Optimizer, Text, Usability - Tags: , , , , , , , ,

Testing the basics

Written by on May 28, 2010

Button and call to action

Testing the basics: Shopping cart call to action. Click here >>

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Analysis, Design, Optimizer, Test, Web Design - Tags: , , , , , ,

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