Reducing bounce rate can be a challenge. On Ann Holland’s site: whichtestwon.com/404 an insightful test was done with a 404-error page. The resulting winner showed that: “visitors stayed on the site after seeing that image, spent an average of 73.62% more money!” Ecommerce 404 Page Test But why? What else can I learn from this experiment? [...] Read more »
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404 test. Why visitors spent more?
Written by Nathaniel Stott on March 21, 2010
Measure, Optimizer, Test, Text, Usability, Web Design - Tags: 404, Analysis, Conversion, Design, GWO, heatmap, image, Measure, Test, Usability, Web Design, Which test won?, Words
