Testing the basics: Shopping cart call to action. Click here >>
Read more »Landing page = Home
A classic A/B test as demonstrated in the weeks Which Test Won shows what effect a clean design and page layout has on conversion. .
Read more »What 1st impression does your website make?
When analysing website behaviour, taking a visitors 1st impression into account is an important way of learning how (and where) to make improvements in webdesign. “Everything I do in my life is very instinctual and in the moment. If I’m attracted to something, that’s it. If I have reservations, those don’t change till they’re resolved. My first impression [...] Read more »
