Online Strategy—Why? How? What? First define Goals

Why? How? What? —The Golden Circle
Online Strategy is defining the WHY of your Business and efficiently describes HOW to effectively do the right things—WHAT—for your Website. You need to first define, then measurement and optimise your goals.

The Golden Circle for Internet:

1. WHY—Text
2. HOW—Design
3. WHAT—Simply WordPress
4. Test, measure and optimize

“Whether an individual or an organization, a WHY comes from the same place: the past. For individuals it is the sum total of a person’s upbringing and experiences. It’s who you are and what inspires you.”
Simon Sinek

Strategy needs Structure

Clarity of navigational structure (information architecture—IA) and text usability are the strategic keys to your website success.

Minimalism in design can be achieved by focusing on the combination of user tasks and your business goals. The Internet is built with technology that is growing and in development, providing an ideal platform for testing and reSearch. Measure and optimise your business goals online.

Conversations and Conversion

Social Communities are building a future for the Internet and bring people one-click closer. Creativity in Online Strategy helps make things happen—it’s all about conversion.

Your profitable Website

Why profitable Websites have a clear Strategy: Nathaniel Stott +49 231 7767677 »