Simplify, simplify.”

—Henry David Thoreau

iThank you Steve

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to…love what you do. – Your time is limited. Don’t waste it living someone else’s life”.

—Steve Jobs

Amazon #1 best seller: "Go the Fuck to Sleep"

A book that is not yet published is #1 on the Amazon best sellers list: “Go the Fuck to Sleep” [PDF].

Book publishing is a changing Business. ”Go the Fuck to Sleep” by Adam Mansbach was released as PDF in a viral campaign, grabbing headlines in a storybook for Parents.

Use the link above and enjoy a very recognisable situation for parents.

Making the case for Copy&Paste or Social Media “like/share”

In a way it is odd that a book should reach this status and still be a month ahead of its publish date; I mean I have already read it. Yet the real thing in your hands is always different. I can fully understand the need to buy.

Go the Fuck to Sleep

The really interesting thing here, is the new Publishing Model created. Give it all away does not mean no sales! In fact it probably gave a big boost.

The catchy title just says it all though, I remember the frustrations of settling youngsters—and of falling asleep myself in the process.

“Social networks are these intricate things of beauty, and they’re so elaborate and so complex and so ubiquitous, in fact, that one has to ask what purpose they serve. Why are we embedded in social networks? I mean, how do they form? How do they operate? And how do they effect us?”

“The hidden influence of social networks”

“I started to see the world in a whole new way, like pairs of people connected to each other. And then I that these individuals would be connected into foursomes with other pairs of people nearby. And then, in fact, these people were embedded in other sorts of relationships, marriage and spousal and friendship and other sorts of ties. And that, in fact, these connections were vast, and that we were all embedded in this broad set of connections with each other. So I started to see the world in a completely new way, and I became obsessed with this. I became obsessed with how it might be that we’re embedded in these social networks, and how they effect our lives.”

“Social networks are these intricate things of beauty”

“I’m connected to you”

“I’m connected to you and you to her, on out endlessly into the distance — this fabric is actually like an old-fashioned American quilt, and it has patches on it, happy and unhappy patches. And whether you become happy or not depends in part on whether you occupy a happy patch.”

Spread the good Word. Make more connections

“I think we form social networks because the benefits of a connected life outweigh the costs… So the spread of good and valuable things is required to sustain and nourish social networks. Similarly, social networks are required for the spread of good and valuable things like love and kindness and happiness and altruism and ideas.”

“I think, in fact, that if we realized how valuable social networks are, we’d spend a lot more time nourishing them and sustaining them because I think social networks are fundamentally related to goodness, and what I think the world needs now is more connections.”

Getting Real

Copywriting is interface design. Great interfaces are written. If you think every pixel, every icon, every typeface matters, then you also need to believe every letter matters. When you’re writing your interface, always put yourself in the shoes of the person who’s reading your interface. What do they need to know? How you can explain it succinctly and clearly?

Do you label a button Submit or Save or Update or New or Create? That’s copywriting. Do you write three sentences or five? Do you explain with general examples or with details? Do you label content New or Updated or Recently Updated or Modified? Is it There are new messages: 5 or There are 5 new messages or is it 5 or five or messages or posts? All of this matters.

You need to speak the same language as your audience too. Just because you’re writing a web app doesn’t mean you can get away with technical jargon. Think about your customers and think about what those buttons and words mean to them. Don’t use acronyms or words that most people don’t understand. Don’t use internal lingo. Don’t sound like an engineer talking to another engineer. Keep it short and sweet. Say what you need to and no more.

Good writing is good design. It’s a rare exception where words don’t accompany design. Icons with names, form fields with examples, buttons with labels, step by step instructions in a process, a clear explanation of your refund policy. These are all interface design.
Sample chapter from Getting Real

GLOBAL LEXIS | SEO WordPress

Nijmegen 7 december 2010, De GLOBAL LEXIS GROUP is hard bezig haar diensten uit te breiden. Door samenwerkingsverbanden aan te gaan met specialisten die de Online Marketing Group ondersteunen. Waar het eerst vooral ging om Online Marketing Strategie en SEO Tekstschrijven, is daar nu een heel pakket aan diensten bijgekomen. GLOBAL LEXIS is nu een full-service Online Marketing Bureau met GLOBAL LEXIS | SEO WordPress als de meest opvallende nieuwe tak. En www.freelancetekstschrijver.nl als eerste nieuwe website van een hele reeks.

GLOBAL LEXIS | SEO WordPress

Binnenkort zal ook GLOBAL LEXIS | SEO WordPress online gaan. De website van de afdeling binnen de GLOBAL LEXIS GROUP die zorgt dat websites voldoen aan de laatste technische voorwaarden voor Organische Zoekmachine Optimalisatie (SEO). Want daarmee neemt de snelheid en de nauwkeurigheid waarmee Google een website indexeert toe. Een basisvoorwaarde voor SEO anno 2010. GLOBAL LEXIS GROUP heeft gekozen voor WordPress, een meer dan professioneel Open-Source CMS waarmee buitengewoon goede websites gebouwd kunnen worden. Websites die over het algemeen erg goed vindbaar zijn.

Samenwerking met Stott.nl

Deze stap is opvallend omdat de GLOBAL LEXIS GROUP de techniek nooit meenam in haar eigen aanbod. Hiervoor was zij afhankelijk van webbureaus. Vaak door de klant zelf aangedragen. Door een samenwerkingsverband aan te gaan met Stott.nl kan zij deze diensten nu ook zelf aanbieden. Onder de naam GLOBAL LEXIS | SEO WordPress wel te verstaan. Want Stott.nl is niet alleen zeer bekwaam als het gaat om WordPress. Zij is tevens jarenlang expert als het gaat om de techniek achter SEO en conversie. Van Google Analytics tot Usability. Over al deze zaken bent u bij Stott.nl aan het juiste adres. Samenwerking met de GLOBAL LEXIS GROUP die zich vooral richt op de boodschap, de Content Marketing Strategie, ligt dus voor de hand. Samen bieden zij de klant een meerwaarde die snel resultaat zal leveren.

Waarom WordPress?

De keus voor WordPress was niet meteen eenduidig. Open-source heeft de naam dat het nooit zo goed kan zijn als traditioneel maatwerk. Het zou goedkoop en dus slecht zijn. Terwijl WordPress niet alleen zelf continue investeert in nieuwe applicaties. Er zijn enorm veel bedrijven wereldwijd die plug-ins maken die WordPress buitengewoon breed toepasbaar maakt. Bovendien wordt WordPress ook steeds vaker door grote bekende bedrijven succesvol gebruikt. Hierdoor slaat bij veel twijfelaars de weegschaal positief door. De GLOBAL LEXIS GROUP inclusief. De eerste website in de reeks nieuwe websites staat sinds vandaag online: GLOBAL LEXIS | Freelance Tekstschrijver. Gebouwd in WordPress in samenwerking met Stott.nl.

De juiste techniek, goede content en flink netwerken

Een goed Content Management Systeem (CMS) is niet genoeg. Wie gevonden wil worden en de online omzet wil verhogen doet er goed aan om eerst een stapje terug te doen. Door een Online Marketingplan op te stellen waarmee de doelen worden behaald. Ook hier is de samenwerking van Stott.nl en de GLOBAL LEXIS GROUP een meerwaarde voor elke ondernemer. Doordat GLOBAL LEXIS | Online Marketing uw Online Marketingplan vertaalt naar een ontwerp waar GLOBAL LEXIS | SEO WordPress meteen mee aan de slag kan. Zo hebt u als klant alleen voordelen van een partij die de verschillende expertises zelf in huis heeft.

Nieuwsgierig? Bel of mail gerust

Hebt u ook het gevoel dat u veel meer kunt halen uit uw Online Marketing? Of bent u toe aan een nieuwe website inclusief SEO? Met een hogere conversie en een grotere omzet? Neem dan gerust contact op met de GLOBAL LEXIS GROUP. Bel +3124 3731140 of +316 29563450. Of stuur een e-mail naar info@online-marketing-strategie.nl Wij denken graag met u mee in een vrijblijvend kennismakingsgesprek.

Kijk ook eens bij:

• GLOBAL LEXIS | Online Marketing Strategie
• GLOBAL LEXIS | Freelance Tekstschrijven
• GLOBAL LEXIS | SEO Tekstschrijven
• GLOBAL LEXIS | SEO Vertalingen
• GLOBAL LEXIS | SEO WordPress
• GLOBAL LEXIS GROUP

Chip Conley inspires you to do what you love, from this years TED2010. And more than that, take a look at what you are measuring, what you count.

What counts? In your life?

When does PPC-Driven Traffic to Stick Around & Shop for Awhile?

Back to the Heatmap testing to see why!

Heatmap (pre)testing proves to be a powerful tool in this test.

One of the most important factors for PPC conversions is to build trust as quickly as possible. This is most easily done using your logo—especially for a familiar (brand) name.

Other factors are important to assist conversion. Like as little clutter as possible. Clear focus on the call to action.

Version A Heatmap

◄ Back

Next ►

Picture 1 of 4

Version A

Heatmap analysis of Version A shows clear scanning of the logo.

Heatmap version A

Version B

Heatmap analysis of Version B whilst keeping focus on the call to action, seems distracted by the faces. Missing the logo all together.

Heatmap version B

A review of “Delivering Happiness—a path to profits, passion and purpose” and my thoughts after reading this book. I received a pre-publish copy to read and review and an extra free copy to give away—sharing a little Happiness with a friend.

Delivering Happiness & Do more Great Work

A journey to Why!

In a recent TED talk, Simon Sinek spoke about his discovery of how Great leaders inspire action (also read his book “Start with Why“).

Tony Hsieh writes about how he learnt to connect to the Why that led to the success behind Zappos.com as summoned up in 3 phases he described in his book:

• Profits
• Profits & Passion
• Profits, Passion & Purpose

How to get there

What we learn is the hardest thing we do, yet doing “what’s next” could not be easier when we know Why.

Another cross reference I would like to make is to Michael Bungay Stanier’s “Do More Great Work” which reveals to me the connection to How (as shown in the diagram above).

Click here to view the embedded video.

What is Happiness?

Zappos.com describes happiness as being about “WOW”—creating (very) memorable experiences for customers—Whenever and Wherever you meet them. A remarkable achievement for an online store.

What’s next!

• Why?
• How?
• What?

This little idea explains why some organizations and some leaders are able to inspire where others aren’t.” —Simon Sinek

The golden circle Why? How? What?

“This little idea explains why some organizations and some leaders are able to inspire where others aren’t… very, very few people or organizations know why they do what they do. And by “why” I don’t mean “to make a profit.” That’s a result. It’s always a result”.

By “why” I mean: what’s your purpose? What’s your cause? What’s your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?”

Why Apple: “Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers.”

This is Biology & Human behaviour

This is about biology. Not psychology: “If you look at a cross-section of the human brain, looking from the top down, What you see is the human brain is actually broken into three major components that correlate perfectly with the golden circle”.

1. The Neocortex: “what” level
2. The limbic brains: “how” level and decision-making
3. Why connecting feelings and all human behavior.

Dr. Martin Luther King gave us the “I have a dream” speech, not the “I have a plan” speech. That moved the civil rights movement: connecting people to Why!