This weeks “Which Test Won?” is for an E-mail Newsletter Template design. An interesting test of template design and an additional link below the top story. Which E-mail got more clickthroughs? A heatmap analysis reveals interesting results. Especially when testing a reduced size, as would be expected in most E-mail previews (see heatmaps below). Test [...]
404 test. Why visitors spent more?
Reducing bounce rate can be a challenge. On Ann Holland’s site: whichtestwon.com/404 an insightful test was done with a 404-error page. The resulting winner showed that: “visitors stayed on the site after seeing that image, spent an average of 73.62% more money!” Ecommerce 404 Page Test But why? What else can I learn from this experiment? [...]
Google logo & design
Marissa Mayer is the face behind much of Google’s products and home page evolutions — a spartan white embroidered page with splashes of blue, red, yellow and green — her Wausau home and her penthouse mirrors this design taste too. “It used to be people would come over to my apartment and say, ‘Does your apartment [...]