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Nathaniel Stott

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Stott reSearch: Home > Blog > Archives for E-mail Newsletter

Testing E-mail design

Written by Nathaniel Stott on April 14, 2010

This weeks “Which Test Won?” is for an E-mail Newsletter Template design. An interesting test of template design and an additional link below the top story. Which E-mail got more clickthroughs? A heatmap analysis reveals interesting results. Especially when testing a reduced size, as would be expected in most E-mail previews (see heatmaps below). Test [...]

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Analysis, Design, Measure, Test - Tags: Analysis, Conversion, Design, E-mail Design, E-mail Newsletter, Measure, Test, Which test won?

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Stott reSearch in a Nutshell

Since 2001, Nathaniel Stott has offered a full range of services for UX Web Design and Development using best practices, tools and resources to build profitable Websites—SEO WordPress. Focused on creatively combining the latest reSearch, specific requirements and years of online experience into high-quality, (tested) results-oriented websites for small and medium sized businesses. Do you want the best website possible that generates real results, let's get started »


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