Which picture gets more clicks/sales? The importance of text, the words and emotions we use is no longer disputed, as seen in your header makes all the difference. Just carry on testing! Heike Häfele published an interesting studie of the effect of differenct text used for an online shop (German): “Textoptimierung steigert Umsatz”. In a [...]
Your header makes all the difference
The power of a good headline makes all the difference. This weeks “Which test won?” demonstrates that very well. Of particular interest when analysing the attention heatmaps, is to notice the eye movements and how more text is seen or visible at first glance. The main difference on this PPC landing page test was the [...]
Search stories
Bringing search to life. Create your own story in search. Here is my (search) conversation What’s your name?