Conversion & Usability testing

Conversion & Usability Test

Which Test Won this week is more of a Conversion and Usability Test—Long vs Short Copy. A great example of something you just have to test.

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Pictures, Words and layout. It’s about Emotion

A/B testing with HeatmapsI love white space. Take a look at how Google optimises every pixel—great example is Youtube and the multivariate testing done there.

Which Test Won?

This weeks Test of the Week is more a question of emotion. I love pretty pictures too!

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Humble (self) promotion

"Isn’t calling attention to yourself… wrong?"

In an interesting discussion Jonathan Morrow takes a look at the humble and shy Susan Boyle. What is your dream? "No one is laughing now!" You too can realise your dreams, just take a moment to think, a moment to plan and set your goal.

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