Your header makes all the difference

The power of a good headline makes all the difference.

This weeks “Which test won?” demonstrates that very well. Of particular interest when analysing the attention heatmaps, is to notice the eye movements and how more text is seen or visible at first glance.

Which test won? - header test

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The main difference on this PPC landing page test was the copy of the header and layout of text. Use of active language and shorter (single line) bullets in the main copy has a dramatic effect on the visibility of the main message.

Goes to show that people do still read.