Its easy to test your website design. A call to action can be very clear, as this weeks Which Test Won demonstrates. A shopping cart is one of the best places to test.
It is also interesting to see how the button “proceed to checkout” now attracts your attention first, then the trust symbols and price.
Further elements which might be considered a distraction, like the red “X” appear in the heatmap analysis to be insignificant. Though possibly confusing.
Usability
Usability and website design is about helping visitors to use and navigate your site. Testing your ideas for improvement means learning to understand why your website works, how to improve it and offer as much support as possible to achieving your goals.
ISO 9241 definition of usability
“The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use”.
